Z by HP
For the upcoming launch of two new Z by HP ZBook laptops, Giant Spoon reached out to us to create two product teaser films. With the aim of creating buzz amongst technical creatives, HP wanted teasers that spoke the language of these professionals; we knew we needed to create something visually arresting to grab the attention of these highly discerning viewers. Using CGI animation, we produced 2 x 60 sec spots to celebrate the technology and key features of these devices. As we use Z by HP products in our studio, we were excited to work on this project.
At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.
Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.
We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.