Creatures of Habit (Bus)

Client: Department for Transport

VMLY&R

Chief Creative Officer: Laurent Simon

Chairman: Mark Roalfe

Creative Director: Gavin McGrath

Senior Creative: Perle Arteta, Christopher Joyce

Head of Design: Chris Willis

Strategy Director: Jonathan Ewles

Strategist: Micha Levy

Business Director: Rebecca Bright

Senior Account Manager: Elliot Duck

Producer: Tanya Fitzgerald

Project Director: Beth Dooley

Production

Production Company: Nexus Studios

Director: Smith & Foulkes

Executive Creative Director: Chris O’Reilly

Producer: Tracey Cooper

Production Manager: Rebecca Archer

Creative

Art Director: Callum Strachan

Project Supervisor: Dave Hunt

Design: Sam Nassour, Signe Cold

Storyboards: Morgan Ritchie

Lead Animator: Bishoy Gendi

Animation: Duncan Gist, Marlène Beaube, Sean Weston

Clean up animation: Joanna Boyle, Chiara Sgatti, Alexandra ‘Sasha’ Balan, Eleonora Quario, Alex Dray, Christina Nerlan

Composite: Thomas Ricquier, Jesse Richards, Bethany Levy

Music

Music: Siren

Sound Design: Factory

Media Planning

Media agency Planning: Wavemaker

Client Lead: Louise Rowcliffe

Strategy Lead: Robin Thomas

Strategy Director: Matt Hirschler

Account Manager: Ben Isaacs

Media Buying

Media agency – Buying: Manning Gottlieb Client Lead

Partnership

Partnership Agency: 23Red

Creative Director: Sean Kinmont

Head of Design: Rob Garner

Client Partner: Rachel Tattersdill

Account Director: John Coote