Bang Toyib Case Study

Advertising Agency
Jakarta, Indonesia
About M&C Saatchi Jakarta

M&C Saatchi is the world's largest independent network, and the fastest growing agency in the history of advertising. We outperform our competition based on 4 Key Principles:

1. Brutal Simplicity of Thought

2. Diversity of Thought

3. Independence

4. Ownership

We believe it is easy to complicate than simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. 

In today's fragmented media environment, the need to simplify is greater than ever. 

We came to Indonesia with a very strong purpose - To simplify brand building for a digital age. We do this by providing creative solutions to clients' business problems. 

Where clients are loathed to hire separate Creative and Digital Agencies, and in reality neither can complement each other, M&C Saatchi Indonesia will deliver a unique value proposition - Digital Brand Marketing.

What does that mean?

It means we will have trained brand strategists and creatives working with specialised digital and technology experts to offer seamless and effective creative solutions. Because consumers don't see the world as ATL, BTL and Digital. They see brands offering experiences... online, offline and everything in between.

This also means that now the client needs only one agency to do the work of two. Leading to much more savings in agency fees. It's actually just as simple as that!

How do we do it?

As a starting point, we have replaced Account Executives with Integration Officers. Our integration team curates solutions across communication disciplines to solve clients'​ problems. 

We've also done away with Client Briefs. Clients aren't trained to write good briefs. It's not something they enjoy. So we focus on problem statements instead. Tell us your symptoms, and we;;l help you identify the problem. A problem half defines is a problem half solved.

And if you want to know more, come talk to us!