Agency : Mother London

Strategy : Mother

Creative : Mother

Production : Mother

Stills Photography : Martin Poole

Digital Production : Wellcom London

Music : Fog Lake, I'll be around

PR : freuds

Creative Partner / ECD – Ana Balarin / Hermeti Balarin

CD – Richard Tahmasebi

Creatives – Oli Rimoldi / Anthony Montagne / James Ross-Edwards / Nick Hallbery / David Colman / Charlie Lanus / Lucas Reis

Production Director - Emma Hodson

Producer – Georgia Lawson

Production Assistant - Ellie Thornton

Production Assistant - Anna Colbourn

Producer – Kate Congreve

Editor – Myles McAuliffe

Production Company Producer - Amber Atherton / Edie Conneally / Adella Tucker

Strategy Partner - Chris Gallery

Strategy Director - Pippa Morris

Strategist – Tatiana Jezierski

Strategist – Jack McCormack

Senior Designer – Jon Gregory

Designer – Mina Abdurahman

Artworker - Charlotte Terry

Studio Manager – Jonnie Clout

Retouching - Danny Fisher

Business Lead – Andy Ballantyne Gilbert

Lead Mother – Emma Bottomley

Mother - James McHoull

Nanny – Dani Rex-Byrd