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The Birth of Gaming Tourism

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Client

Advertiser: Xbox / Microsoft

Creative Agency

Creative Agency: McCann London

Chief Creative Officer: Rob Doubal, Laurence Thomson

Executive Creative Director: Sanjiv Mistry, Jamie Mietz

Senior Copywriter: Jacob Björdal

Senior Art Director: Jim Nilsson

Senior Creative: Juan Peirano, Hetu Negri

Strategist: Karen Crum, James Appleby, Fanni David, Thomas Keane

Head of Art: Dan Howarth

Designer: Matthew Thomas, Nazima Motegheria

Creative Artworker, Visualiser, Retoucher: Angelika Juszczyk

Project Director: Clare Prager

Project Manager: Anna Curtis, Hannah Graff

EVP & CCO: Rob Smith

Managing Partner: Sailesh Jani

Account Director: Nicole Robinson-Spaude, Lynne Carter, Andy Wynn, Melanie Vickers

Account Manager: Robert Stockton, Conor Lloyd, Anastasia Imam, Lucy Manning

Account Executive: Eloise Thompson

Production

Production Company: Craft/McCann; Momentum; MRM//McCann; Fire Without Smoke; Clockwork; Attention Seekers; Rough Guides

Director: Jacob Björdal, Jim Nilsson, Ben Twiston-Davies

Chief Production Officer EMEA: Sergio Lopez

Lead Executive Producer: Sophie Chapman-Andrews

Executive Producer: Kin-Man Ly

Head of Studio: Ellis Faint

Producer: Alex Dougan, Harvey Winter, Jeremy Reichman, Aurelija Salickaite, Angelo Tsolkas, Jamie Cooper

Print Producer: Liam White, Steve Tester

Art Buyer: Pam Oskam. Julie Hughes

Studio Imaging Director: John Martin

Senior Retoucher: Rob McDonald

Senior Editor: Matt Dollings, Paul Jenkinson, Sabina Dallu

Creative Researcher: Holly Webster

Print Studio Manager: Robbie Maynard

Creative Technologist: Tai Smith

Photographer: Duncan Harris, Josh Taylor

Brand Partnerships Agency

Brand Partnerships Agency: MIAI

PR Agency

PR Agency: Assembly (Edelman)

McCann London, 1 month ago