CLIENT


ADVERTISER:  Xbox / Microsoft

CREATIVE AGENCY


CREATIVE AGENCY:  McCann London

CHIEF CREATIVE OFFICER:  Rob Doubal, Laurence Thomson

EXECUTIVE CREATIVE DIRECTOR:  Sanjiv Mistry, Jamie Mietz

SENIOR COPYWRITER:  Jacob Björdal

SENIOR ART DIRECTOR:  Jim Nilsson

SENIOR CREATIVE:  Juan Peirano, Hetu Negri

STRATEGIST:  Karen Crum, James Appleby

HEAD OF ART:  Dan Howarth

DESIGNER:  Matthew Thomas, Nazima Motegheria

CREATIVE ARTWORKER, VISUALISER, RETOUCHER:  Angelika Juszczyk

PROJECT DIRECTOR:  Clare Prager

PROJECT MANAGER:  Anna Curtis, Hannah Graff

EVP & CCO:  Rob Smith

MANAGING PARTNER:  Sailesh Jani

ACCOUNT DIRECTOR:  Nicole Robinson-Spaude, Lynne Carter, Melanie Vickers

ACCOUNT MANAGER:  Anastasia Imam

ACCOUNT EXECUTIVE:  Eloise Thompson

PRODUCTION


PRODUCTION COMPANY:  Craft/McCann; Fire Without Smoke; Clockwork; Rough Guides

DIRECTOR:  Jacob Björdal, Jim Nilsson, Ben Twiston-Davies

CHIEF PRODUCTION OFFICER EMEA:  Sergio Lopez

LEAD EXECUTIVE PRODUCER:  Sophie Chapman-Andrews

EXECUTIVE PRODUCER:  Kin-Man Ly

HEAD OF STUDIO:  Ellis Faint

PRODUCER:  Alex Dougan, Aurelija Salickaite, Jamie Cooper

PRINT PRODUCER:  Liam White, Steve Tester

SENIOR EDITOR:  Matt Dollings, Paul Jenkinson, Sabina Dallu

PRINT STUDIO MANAGER:  Robbie Maynard

CREATIVE TECHNOLOGIST:  Tai Smith

PHOTOGRAPHER:  Duncan Harris

BRAND PARTNERSHIPS AGENCY


BRAND PARTNERSHIPS AGENCY:  MIAI

PR AGENCY


PR AGENCY:  Assembly (Edelman)