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Designing the future of artificial intelligence

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Artificial Intelligence is creating new business models, products and services and changing the way we live our lives. The Digital Shift is a book that explores how organisations and business leaders can positively employ AI by taking a human approach. Working with authors Christian von Reventlow and Philipp Thesen, who shared valuable insights from their time at Deutsche Telekom, we edited, designed and produced this fascinating addition to one of the great discussion topics in business today.

The Digital Shift

Designed to be a practical handbook, we produced The Digital Shift in a handy compact format. Each chapter opens with an executive summary and three tangible actions for the CEO, leading into an in-depth case study and a thought-provoking essay. A series of photos shot by Vincent Fournier showcases the Design Gallery, a space created by Deutsche Telekom to share and test its latest technological innovations with industry partners. Illustrations by Matt Blease are used throughout the book to add warmth, humour and a sense of humanity.

Client

Advertiser: Deutsche Telekom

Creative Agency

Creative Agency: Winkreative

Categories: Corporate, Social and PSAs

Winkreative, 10 months ago