Thai Airways - Stay Home Miles Exchange

Thai Airways
Advertising Agency
Bangkok, Thailand
Agency / Creative

Coronavirus landed early in Thailand, and very early the country felt its toll. Businesses suffered. And of them all, aviation was the most badly hit.

But as Thailand’s national carrier, Thai Airways had to stay relevant.


With all planes grounded and people encouraged to stay home, we flipped our miles program upside down and, for the first time, gave people miles for not going anywhere. Encouraging them to stay home and prevent the spread of the virus. All they had to do was stay within 100m radius of their homes and collect miles.


The app quickly climbed to #1 in Health & Fitness category in the App store, turning isolation into rewards for thousands of members. Giving them hope and reassurance that travelling would soon be possible again

About VML Thailand
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).