Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Stay Home Miles Exchange

 25 Add to collection

Coronavirus landed early in Thailand, and very early the country felt its toll. Businesses suffered. And of them all, aviation was the most badly hit.

But as Thailand’s national carrier, Thai Airways had to stay relevant.


With all planes grounded and people encouraged to stay home, we flipped our miles program upside down and, for the first time, gave people miles for not going anywhere. Encouraging them to stay home and prevent the spread of the virus. All they had to do was stay within 100m radius of their homes and collect miles.


The app quickly climbed to #1 in Health & Fitness category in the App store, turning isolation into rewards for thousands of members. Giving them hope and reassurance that travelling would soon be possible again


Advertiser: Thai Airways

Creative Agency

Creative Agency: Wunderman Thompson Thailand

Art Director: Yannapat Boonkate

Copywriter: Kunat Changcharat

Strategist: N/A

Executive Creative Director: Park Wannasiri Creative Director

Chief Creative Officer: Joao Braga

Digital Agency

Digital Agency: enter name

Media Agency

Media Agency: enter name

Production Company

Production Company: enter name

Director: enter name

Producer: enter name

Production Service

Production Service Company: enter name

Producer: enter name


Edit Company: enter name

Edit Assistant: enter name

Post Production / VFX

Post Production Company: enter name

Colourist: enter name

Producer: enter name


Music Company: enter name

Composer: enter name


Sound Company: enter name

Producer: enter name

Wunderman Thompson Bangkok, 1 year ago