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Subway - Sub of the Day

Subway
10/09/2020
Animation
London, UK
4
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Credits
Brand
Agency / Creative
Production

Hot on the heels of The Big Bang Theory idents, we were back at Cross Street Studios working with McCann London once again; this time on Subway’s Sub of the Day TV commercial.

For this spot, we were animating four different subs on four different backgrounds with some deft pixilation – as hands were delicately poised over carefully placed subs to transition the split screens. It was a lot like Mission Impossible.

About Picturesmith
Helping to bring stories to life since 2012
We are an award winning animation studio that partners with brands and agencies around the world. 

Whether you need a commercial or an explainer video, we craft marketing content that gets noticed. We start with your idea and then use stop motion, 2D, motion design, mixed media or live action to bring your story to life.

To learn more about what we do check out some case studies in our portfolio.

Our London animation studio is just off Broadway Market. Come and say hello!


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Your project will be made in the most environmentally responsible way possible, from the materials we use to construct sets and props to the renewable energy we use to power our studio. We also carbon offset through the tree planting programs around the world that we’re involved with.

1% of our revenue is donated to environmental charities through our membership with 1% For The Planet.