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Subway - Sub of the Day

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Hot on the heels of The Big Bang Theory idents, we were back at Cross Street Studios working with McCann London once again; this time on Subway’s Sub of the Day TV commercial.

For this spot, we were animating four different subs on four different backgrounds with some deft pixilation – as hands were delicately poised over carefully placed subs to transition the split screens. It was a lot like Mission Impossible.

Client: Subway

Agency: McCann London

Directed/produced: Picturesmith

Director of Photography: Peter Ellmore

Gaffer: Jonathan Yates

Food Stylist: Jack Sargeson

Genres: Animation

Categories: Food, Restaurant

Picturesmith, 10 months ago