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Mr Porter

10/09/2020
Animation
London, UK
5
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Credits
Brand


This is a stop motion animation that we created for online menswear brand Mr Porter. They came to us with the art direction, referencing some of our work for D&AD, and we developed the story with them. Mr Porter is a luxury brand with a very stylish and cool persona, so we worked on treating the animation with an extra level of slickness.

Often clients request that the job looks “more stop-motiony”, and with 3D renders looking so ridiculously realistic these days we can kind of understand this viewpoint. But this had to be smooth as well as feeling handmade – so we got the realness in from props, like the playing cards which we had custom printed.

It was the first time any of us have ever animated in Prada. Mr Tom Ford would have been proud.

About Picturesmith
Helping to bring stories to life since 2012
We are an award winning animation studio that partners with brands and agencies around the world. 

Whether you need a commercial or an explainer video, we craft marketing content that gets noticed. We start with your idea and then use stop motion, 2D, motion design, mixed media or live action to bring your story to life.

To learn more about what we do check out some case studies in our portfolio.

Our London animation studio is just off Broadway Market. Come and say hello!


Our Sustainability Promise
Your project will be made in the most environmentally responsible way possible, from the materials we use to construct sets and props to the renewable energy we use to power our studio. We also carbon offset through the tree planting programs around the world that we’re involved with.

1% of our revenue is donated to environmental charities through our membership with 1% For The Planet.