Back to School Essentials

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Senior Creative Director: Peter Alsante

Creative Director: Bianca Guimaraes

Associate Creative Director / Copywriter: Jim Connolly

Associate Creative Director / Copywriter: Gary DuToit

Associate Creative Director / Art Director: Lance Vining

Associate Creative Director: Marcus Johnston

Director of Integrated Production: David Rolfe

Group Executive Producer: Alex Gianni

Associate Producer: Molly Ross

MUSIC PRODUCER: Julia Millison

Senior Director: Lindsey Cash

ACCOUNT MANAGER: Elizabeth Jacobs

ACCOUNT EXECUTIVE: Melissa Blache

PLANNING DIRECTOR: Ben Bass

BRAND STRATEGIST: Michael Schonfeld

DIRECTOR OF DATA: Chris Daniele

Production Company: Smuggler

EXECUTIVE PRODUCER: Drew Santarsiero

DIRECTOR: Henry Alex Rubin

Co-Founder: Patrick Milling -Smith

Co-Founder: Brian Carmody

LINE PRODUCER: Leah Allina

DIRECTOR OF PHOTOGRAPHY: Autumn Durald Arkapaw

Editorial Company: No6 Edit

Managing Director: Corina Dennison

SENIOR PRODUCER: Laura Molinaro

EDITOR: Jason Macdonald

ASSISTANT EDITOR: Renn Cheale

TELECINE COMPANY: Company 3

TELECINE ARTIST: Tim Masick

Producer: Alexandra Lubrano

CONFORM / VFX / FINISH COMPANY: No6 Edit

CONFORM ARTIST: Ed Skupeen

Flame Assist: Mark Reyes

GRAPHIC DESIGN COMPANY: No6 Edit

PRODUCER: Laura Molinaro

GFX: David Gerber

MUSIC COMPANY: JSM

CEO/CCO: Joel Simon

Executive Producer: Jeff Fiorello

COMPOSER: Jason Krebs / Joel Simon

PRODUCER: Norm Felker / Andrew Manning

Sound Designer: Nathan Kil

MIX & RECORD COMPANY: Heard City

ENGINEER: Jeremy Siegel, Keith Reynaud, Evan Mangiamele, Elizabeth McClanahan

Managing Partner: Gloria Pitagosky

Executive Producer: Jackie James & Sasha Awn

PRODUCER: Andi Lewis

Sound Designers: Evan Mangiamele, Jeremy Siegel, Keith Reynaud,

Assistant Audio Engineers: Tom Morris, Seth Brogdon, Evan Anderson, Ronnie Stapleton

Media Agency: PHD

Bob Estrada, Client Business Lead

Nichole Verost, Associate Strategy Director

Gretchen Smith, Digital Performance Director

Alison Horowitz, Strategy Supervisor

Caren Axelrod, Associate Director, Social Media

Harry Keeshan, President, Video Investment

Seth Glosman, Managing Director, Integrated Investment

Paul Salman, Director, Video Investment

Amy Turner, Associate Director, Published Media

Amanda Knoll, Supervisor, Published Media

Grace Collins, US Director, Local Investment

Jeanne Boland, Group Director, Local Investment

PR Agency: Dini von Mueffling Communications

Dini von Mueffling, Founder & CEO

Stephanie Morris, Publicist

Janine Brady, Account Director