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Thank You

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For “Thank You,” Syn’s creative director Nick Wood re-arranged an existing CNN theme featuring piano by Los Angeles-based John Jones accompanied by strings that were originally orchestrated by Todd Hayen. Together, Syn’s international team crafted a befitting track to support the film's powerful imagery. Collaborating remotely with CNN in Atlanta and Compadre in Los Angeles the project was produced for air in just a few days.

Client

Advertiser: CNN

Executive VP and Chief Marketing Officer CNN Worldwide: Allison Gollust

Senior Vice President Creative Marketing: Rick Lewchuk

Vice President Creative Marketing: Whit Friese

Creative Director/Digital Marketing: Yonathan Gebreyes

Creative Director of Production: Ned Reid

Sr. Director of Production: Matt Barnett

Sr. Production Manager: Laura Scott

Production Resource Manager: Denise Patierno

Senior Designer: Jobel José-Bombase

Design Studio

Design Studio: Compadre

Partner/Co-Owner: Robert Blatchford

Partner/Co-Owner: Chuck Carey

ECD: Curtis Doss

Director of Strategy and Writing/Creative: Mika Saulitis

HOP: Jessica Scharer

Producer: Brent Lang

Editor: Dan Lee

Graphics: Dave Drage

Music

Music Production: Syn

Music Producer: Nick Wood

Piano: John Jones

Orchestrator: Todd Hayen

Mix Engineer: Takashi Akaku

Production assistant: Mathieu Kranich

Syn, 10 months ago