Jimmy Brings - Jimmy Brings - While You Wait

Jimmy Brings
Advertising Agency
Sydney, Australia
Agency / Creative
Post Production / VFX
Music / Sound

The Brief:

Jimmy Brings asked us to deliver their first traditional TVC integrated campaign. With people making fewer trips to the bottleshop during Covid’s first wave, they were keen to spread the word of their speedy 30-minute alcohol delivery service.

The Paper Moose response:

We wanted to nod to this huge crisis, without capitalising on it. We also needed to stand apart from
the ubiquitous ‘unprecedented’ and ‘together’ messaging that saturated television, instead wanting to share a little joy and give Australians something to smile about. With uncertainty over lockdown, we also needed spots that would stay relevant if things suddenly returned to normal.

Partnering with Australian media personality Sophie Monk, we explored the quirky side of lockdown life and the weird hobbies and pastimes we’d picked up in our newly found hours. It was even getting difficult to judge time itself, as the days and weeks passed by. Everyone could relate to these insights, which gave us a unique way to explore the fast service.

Viewers see Monk order on the app and get back to the odd things she was doing – solo yoga practice, getting crafty with food and prepping for a video conference date – with Jimmy Brings faster-than-expected delivery arriving before she’s ready.

The results:

The campaign itself delivered beyond all expectations. Community engagement soared, with people making their own replica veggie heads at home. This was turned into a competition, with more and more people joining in the quirky fun.

Overall our media was viewed a whopping 41 million times. This was a priceless way to build Jimmy Brings brand recognition – with a recognisable face.

Earned media articles were published and it was the first time the brand reached Top 10 in Food and Drinks on the App Store.


Jimmy Brings 'While You Wait' - Yoga with Sophie Monk (Extended)

About Paper Moose
Done by doers

There is no executive car park or long agency lunches here - we’d rather spend our energy working together, exploring new technology and approaches to generate incredible work.

We take a collaborative approach to developing solutions for our clients. Unlike traditional agencies who work in silos, we bring strategists, creatives, producers and media planners together from the start - delivering effective campaigns that get results.

We pull apart every brief, looking for underlying truths, conduct further research, and scour for powerful insights: doing everything we can to ensure that our ideation begins from a solid, focused and informed starting point.

Drawing on our diverse team of creatives, and in collaboration with the client, we unleash our imaginations to find the approach we need: big ideas, crazy concepts, simple solutions. We then test these, ensuring only the most robust ideas are evolved into an ecosystem of effective concepts.

Our in-house production team spans film, design, experiential, VR/AR and product development. Poised at any moment to transform our offices into a "makers" wonderland, this phase is all about delivering creative that’s on time, in budget and, of course, amazing.

We know how to make sure campaigns find the right home, with our media planners able to push creative to where it’s needed most. Working with our creative and production teams, they can react and adapt fast, allowing for more responsive campaigns, followed by post campaign analysis helping us all understand where it worked and why.