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Xbox ft. Star Wars Jedi: Fallen Order

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Campaign title: Jump in.

Brand: Xbox ft. Star Wars Jedi

Creative title: “Become a Jedi”

Client: Microsoft Xbox / Electronic Arts / Respawn Entertainment / Lucasfilm Ltd.

Client: Microsoft / Xbox

Xbox, General Manager, Integrated Marketing: Rob Matthews

Xbox, General Manager, Brands and Advertising: Taylor Smith

Xbox, Director, Brand and Integrated Marketing: Craig McNary

Xbox, Sr. Integrated Marketing Manager: Josh Munsee

Xbox, Sr. Marketing Manager, 3rd Party Games: Kathy Richardson

Xbox, Marketing Manager, 3rd Party Games: Michelle Fears

Xbox, Sr. Product Marketing Manager, Hardware: Theresa Van Den Boogaard

Client: EA / Respawn

EA, CMO, Marketing Publishing and Analytics: Chris Bruzzo

EA, SVP, Global Brand Management: Jason Bunge

EA, Sr. Director, Global Brand Marketing: Arturo Castro

EA, Director, Global Brand Marketing: Charlie Hauser

EA, SVP, Marcom & CMO Managing Director: David Tinson

EA, VP, Marcom Strategy: Charles Kha

EA, Creative Director: Neel Upadhye

EA, Sr. Director, Marcom Production: Angelo Ferrugia

EA, Sr. Manager, Production: Margaret Meo

EA, Lead Video Producer: Christopher Beckett

EA, Sr. Manager, Marcom Strategy: Alexandre Scriabine

EA, VP, Marcom Activation: Stuart Lang

EA, Executive Assistant: Jovanna Piazza

EA, Sr. Director, Global Activation: Andrew Wong

EA, Director, Global Activation: Angela Sun

EA, Global Activation Lead: Joe Gatdula

EA, Global Activation Associate: Clay Bradshaw

Respawn, Head of Respawn: Vince Zampella

Respawn, COO: Dusty Welch

Respawn, Game Director: Stig Asmussen

Respawn, Sr. Producer: Kasumi Shishido

Respawn, Producer: Jordan Klein

Client: Lucasfilm Ltd.

Lucasfilm Ltd., Director, Brand Marketing: Matt Shell

Lucasfilm Ltd., Manager, Brand Marketing: Anthony Rodriguez

Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Nichole Geddes

Sr. Copywriter: Gabe Sherman

Sr. Art Director: Shawn Raissi

Director of Integrated Production: Mandi Holdorf

Sr. Producer: Gabby Gardner

Producer: Christina Chin

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Management Supervisor: Devina Hardatt

Account Supervisor: Harold McKeon

Assistant Account Executive: Paige Kane

Director of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Strategist: Christian Stewart

Production Company: Reset Content

Director: Garth Davis

Managing Director: Dave Morrison

Executive Producer: Deannie O’Neil

Executive Producer: Jen Beitler

Head of Production: JP Colombo

Line Producer: Megan Moore

Director of Photography: Matthew Libatique

Production Designer: Jay Pooley

Make-Up: Christine Kohut

Costume Designer: Adelle Gaudet

Stunt Coordinator: Tom Struthers

Editorial: Cartel Edit

Editor: Leo Scott

Cutting Assistant: Matt Berardi

Assistant Editor: Collen McKay

Executive Producer: Lauren Bleiweiss

Producer: Samantha Axelrod

Music Composition:

Composer: Blake Robinson

Mixing: Steve Kaplan

Orchestration: Gordy Haab and Carl Rydlund

Audio Mix & Sound Design: Skywalker Sound

Sound Designer / Re-Recording Mixer: Steve Boeddeker

Foley Artist: Jana Vance

Foley Mixer: Frank Rinella

Engineering Services: Dusty Jermier

Digital Editorial Support: Ivan Piesh

Post-Production Sound Accountant: Renée Russo

Post-Production Finance Manager: Mike Peters

Client Services: Eva Porter

Scheduling: Carrie Perry

Director of Production: Jon Null

Head of Engineering: Steve Morris

Head of Production: Jon Null

General Manager: Josh Lowden

VFX: Industrial Light & Magic

Post VFX Supervisor: Sherry Hitch

Onset VFX Supervisor: Jonathan Rothbart

VFX Associate Producer: Yimi Tong

VFX Editor: Jenni O'Byrne

CG Supervisor: Leandro Estebecorena

Executive Producer: Jill Brooks

Animation Supervisor:

Delio Tramontozzi


Philip Barnard
Dave Logan
Nathan Thomas

Creature TD:

John Niforos

Layout Supervisor:

Marla Newall

Layout Artists:

Janice Chan
Melissa Mullin
Gurpreet Pannu
Luke Spence Byrd
Xiaoxuan Sun

Particle TDs:

Thomas Bevan
Mihai Cioroba

Lead Generalist – Environments:

Shane Roberts

Generalists – Environments:

Kevin Page
Adam Watkins

Lighting TDs:

Kevin Reuter
Yegor Swarovski


Tigran Badalyan
Michael Conte
Larkin Flynn
Ravi Kasumarthy
YunJung Ko
Alison Lake
Michael Ranalletta
Ronnie Williams Jr.

Digital Paint & Roto Supervisor:

Michael Van Eps

Digital Paint & Roto Artists:

Beth D'Amato
Robert Dorris
Katie Morris

Model/Texture Artists:

Mark Keetch
Mark Marcin

Associate Pipeline TD:

Katherine Sanchez


Rebecca Norton
Andrew Martin
Lane Howard
Yegor Tesler

Production Assistant:

Jessica Tong

Finishing: Lucasfilm / Lucas Video Production

Producer / Sr Manager, Creative Content & Commercial Production: Trisha Brunner

Sr Manager, Technical Operations & Video Asset Management: Kevin Parker

Colorist: Sean Wells

Online Editor: Amir Hosseinzadeh

Coordinator: Janet Lee

Production Assistant: Rene Castro

215 McCann, 1 year ago