Blockchains LLC
During 2018 and 2019, Ardmore partnered with its Worldwide Partner, R&R Partners, to drive international interest and awareness for Blockchains LLC, a company dedicated to conceptualising, building, and incubating blockchain-powered ideas.
CHALLENGE
Blockchains LLC needed a step change to deliver its ambitious recruitment targets of world-class developers, but it had low awareness and interest amongst the target audience.
SOLUTION
The obvious solution was a highly targeted digitally-led campaign. We did that too, but while planning the campaign we discovered that one of the world’s largest developers’ conferences (Devcon) was to be held in Prague. With a concentrated volume of our audience in one place, the campaign activity focussed on taking over Prague to make Blockchains LCC famous.
The campaign was delivered in three phases.
Phase 1: An initial tease of the campaign in several European markets including France (Paris), Germany (Frankfurt, Hamburg, Munich), Netherlands (Amsterdam), Sweden (Stockholm), Switzerland (Zurich) and UK (London, Edinburgh, Glasgow).
Phase 2: The launch of Blockchains LLC to the world. This was an orchestrated city-wide ‘takeover’ of the Czech Republic’s capital, Prague – the 2018 host of the annual DevCon4 Ethereum conference. You could not get in or out of the city without seeing the Blockchains LLC brand.
Phase 3: Post-Devcon, we focused on raising awareness in the key international territories with particular interest in establishing a presence in global business districts and top airports in France, Frankfurt, Stockholm, Zurich and London.
Working in close partnership, Ardmore and R&R Partners delivered a step change in attitude and interest in this relatively unknown ethereum brand…
RESULTS
As shareholders in one of the largest networks of independent agencies in the world, we have full access to the skills and resources of a global community of 70 agency partners in 40 countries. We are able to draw on this expertise across borders and continents.
As a result, Ardmore Worldwide Partners today is an Agency with truly global capabilities. We are able to advise our Clients in relation to local cultural knowledge and specific market sensitivities, as well as local media channels, sales channels and suppliers. We further have direct access to behavioural research conducted by our network partners across a range of sectors including tourism, transport, pharma, agri-food and finance.
As a consequence of this, in the past 24 months Ardmore Worldwide Partners has delivered high-impact marketing campaigns and solutions in 14 countries, including the staging of experiential campaigns in cities from Prague to Singapore, Geneva to London, achieving spectacular results.
Over 50% of the work we do today is conducted outside of the UK and Ireland, and we are proud to deliver on our promise of spectacular results on a global scale. For those few territories not serviced by Worldwide Partners, we have developed the Ardmore Global Hub which offers an expanding range of world-class, globally-experienced freelance talent, from Strategic Planning to Creative and Web Development.
Our Hub model means that we can offer a tailored mix of people, skills and services required to solve Clients’ challenges and needs in specific international markets. Centrally managed from our UK and Ireland base, the Ardmore Global Hub is continually developing, with our Clients enjoying the benefits of our expanding capabilities in the delivery of national and international integrated marketing communications.