Tap Initiative

Creative Agency

Creative Agency: M&C Saatchi

Chief Creative Officer: Cam Blackley

Creative Director: Guy Futcher

Senior Copywriter: Michael Harris

Senior Art Director: Neil Walshe

Chief Strategy Officer: Justin Graham

Senior Strategy Director: Nick Jacobs

Group Managing Director: Russell Hopson

Group Account Director: Jasmina Porter

Senior Account Director: Will Woods

Account Manager: Kurt Griffin

Senior TV Producer: Carolyn Starkey

Senior Integrated Producer: Claudia Brookes

Photography

Photography company: Another One of Those Productions

Photographer: Scott Davidson

Production Company

Production Company: MINT FILMS

Director: Andrew Seaton

Producer & Editor: Nick Mutton

Director of Production: Matt Samperi

Client

Advertiser: TAB

EGM Marketing & Customer: Luke Waldren

Head of Brand & Marketing: Kent Madders

Senior Marketing Manager, Brand: Jonathon Rhydderch

Marketing Manager, Sport: David Marsh