Wed, 19 Aug 2020 12:51:47 GMT
Their new pocket-sized bottle is the perfect size to take to outdoor events and that was the theme for our spot.
We shot a stop motion animation on our multiplane, so we could use a delay effect achieved in camera.
We used a blue screen and stock photography to acheive the alfresco vibe.
A key to the success of the product shot was conveying the size of the bottle which the multiplane really helped with for a shot where the hand appears to squeeze the bottle in size before it pops back to size for the hand to catch it.
Advertiser: J&B Scotch Whiskey
Creative Agency: Niche
Art Director: Peter Ellmore
Executive Creative Director: Christian Hopkins
Digital Agency: Niche
Production Company: Picturesmith
Director: Christian Hopkins
Categories: Alcoholic Beverages, LiqueurPicturesmith, 1 year ago