Oreo - Home Sweet Home
Fiesta para toda la familia
What's better than a family party? A party with superstar Becky G, some fire beats and a bunch of Oreos to share.
For this campaign, which broke during the Latin Grammy Awards, the most famous sandwich cookie goes Latino.
The campaign celebrates the importance of family and music in the Hispanic culture, with Becky G surrounded by her sister, two brothers, parents and both sets of grandparents, singing a new song made especially for Oreo.
Let's meet in the middle
At MassiveMusic New York, we got the chance to compose a reggaeton-infused beat, a fun track that would embody the sense of togetherness and belonging. As Becky G is known for ranging from reggaeton and pop to R&B, we had to ensure the track was all that and more.
There are not one, not two, but three versions of the commercial: English, Spanish and Spanglish – because why keep one language when you can mix two? After all, Oreo works as a great metaphor for connection.
“It was all about getting the right sounds that matched this wildly popular singer's style”, says Keith Haluska, Managing Director at MassiveMusic New York. “In a 30-second or 1-minute format, there's no time for the usual reggaeton build-up. We had to convince the audience much faster.”
We couldn't help it. With original lyrics from a Billboard top 100 artist like her, we had to hit the sweet spot.
We are MassiveMusic, a Songtradr company and the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while.
