Kia - Newspaper
In the zone
A man driving a 2016 KIA Optima is lost in a land of clouds and floating ballerinas, snowboarders and bike riders. He finds Los Angeles Clippers player Blake Griffin reading a newspaper in an armchair. Griffin welcomes him ‘to the zone’ and then, after a moment of awkwardness, floats away to make some dunks.
For this commercial, we scored an original composition and production and curated the sound design.
We are MassiveMusic, a Songtradr company and the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while.