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Kia - Newspaper

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In the zone

A man driving a 2016 KIA Optima is lost in a land of clouds and floating ballerinas, snowboarders and bike riders. He finds Los Angeles Clippers player Blake Griffin reading a newspaper in an armchair. Griffin welcomes him ‘to the zone’ and then, after a moment of awkwardness, floats away to make some dunks.

For this commercial, we scored an original composition and production and curated the sound design.


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Creative Agency: David & Goliath

Art Director: Craig Gillespie

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Production Company: MJZ

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Categories: Automotive, Cars

MassiveMusic USA, 2 years ago