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Client

Advertiser: Penguin Random House North Asia

Creative Agency

Creative Agency: Cheil Hong Kong / Cheil Beijing

Chief Creative Officer: Paul Chan

Creative Director: Wei Xu / Lili Jiang / Ivan Au

Art Director: Ivan Au / Tengtao Yuan / Zhengsong Qi / Changming Yang

Copywriter: Paul Chan / Wei Xu / Lili Jiang / Yuhan Zhao / Agnes Ho / Xiaoshan Zheng / Suyuan Xu

Illustrator: Junli Hu (YOWILL) / Alan Wong / Kuri Huang / Lulu Chen

Project Manager: Denise Chan / Nancy Nan

Cheil Hong Kong, 1 year ago