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Press Refresh. Batiste.

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Our new campaign ‘Press Refresh’ shows how one spray of Batiste can get you ready for whatever’s coming next. We worked with three influencers - Binky Felstead, Ling Tang adn Meggan Grubb to bring the idea to life using 'Tik Tok' style transitions.

The TV was directed by Zac Ella at Agile and is supported by a range of digital and social assets.

Client

Advertiser: Church & Dwight

Brand: Batiste Dry Shampoo

Creative Agency

Creative Agency: The Corner London

Creative team: Holly Thomas & Steve Favell

Strategist: Neil Hourston

Executive Creative Director: Tom Ewart

Business Director: Taya Dufall

Media Agency

Media Agency: Wavemaker

Production Company

Production Company: Agile

Director: Zac Ella

Producer: Tom Ford

Post Production / VFX

Post Production Company: Agile

Music

Music Company: Malcolm Goldie

Composer: Batiste Press Refresh

Sound

Sound Company: Jungle Studios

VO Artist: Remel London

Genres: Fashion & Beauty

Categories: Beauty & Health

The Corner London, 1 year ago