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Marc Jacobs - Daisy Newsstand

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What We Did 

  • - Launched a Daisy Marc Jacobs branded newsstand in New York
  • - Gifted exclusive merchandise to consumers who posted content & tagged the brand
  • - ‘Dropped’ high-value fashion gifts on Instagram once an hour for three days to drive continued hype and footfall
  • - Drove traffic between Sephora and the newsstand to drive sales and footfall for both
  • - Integrated a macro and mid-tier influencer strategy to tease the launch of the campaign 

  • Results
  • - 18.8 million - Total reach of consumer content alone
  • - 9.1 million Total reach of #MJDaisy 
  • - $144 million In press value over the entire campaign
  • - +252% Increase in total sales vs. previous year

Client: Marc Jacobs, Daisy

Creative Agency: Cult LDN

Strategist: Bridey Lipscombe

Executive Creative Director: Matt Watson

Genres: Fashion & Beauty

Categories: Beauty & Health

CULT, 1 month ago