Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Skills for All

 7 Add to collection


Promote vocational training in South Australia by filling an additional 17,000 training places, gaining 80,000 hits to the website and 4,000 calls to an information line.


We identified ten key market segments, all with differing motivators. We then split the campaign into two distinct groups and created two specialised campaigns to deliver 
the most relevant key messages to the different groups:

One for those already actively participating in employment or study, and the other for the long term unemployed to promote a return to work through education.


Group 1: Skills for All

We presented the opportunity to grow and upskill as a way to enhance their future career. 

Group 2: Fresh Start

To combat cynicism, we let their own peers do the talking, telling real-life stories of people for whom training had made a positive difference in their lives.


In just six weeks, the twin campaign delivered a 37% increase in enrolments in vocational training. It overdelivered on every KPI and resulted in a seismic shift in the first major increase in vocational training for a five-year period:

Target enrolment increase: 17,000 in 12 months

Result: 22, 966 in 6 months

Target website hits: 80,000

Result: 121,210 (51% above target)

Target calls to info line: 4,000

Result: 5,500 (37% above target)

Client: DFEEST

Advertiser: Showpony

Creative Agency

Creative Agency: Showpony

Art Director: enter name

Strategist: enter name

Executive Creative Director: enter name

Creative Director: enter name

Digital Agency

Digital Agency: enter name

Media Agency

Media Agency: enter name

Production Company

Production Company: enter name

Director: enter name

Producer: enter name

Production Service

Production Service Company: enter name

Producer: enter name


Edit Company: enter name

Edit Assistant: enter name

Post Production / VFX

Post Production Company: enter name

Colourist: enter name

Producer: enter name


Music Company: enter name

Composer: enter name


Sound Company: enter name

Producer: enter name

Showpony, 1 year ago