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Group745
Group745
Group745
Group745
Group745
Group745

Siemens: Smart Spaces

30/07/2020
Advertising Agency
London, UK
21
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Credits

Insight

While work spaces are becoming more digital, sustainable and open, they don’t necessarily deliver a better employee experience.

How could Siemens Building Technologies evolve beyond B2B building management to deliver more comfort and wellbeing in the workplace?


Idea

A digital personal assistant that learns your preferences for temperature, lighting and seating as you move around the office.

Through a series of acquisitions, Siemens is developing the building of the future. By collaborating with leading workplace start-up, Comfy, the vision of turning existing infrastructures into smart systems, is realised.

Technologists, designers and strategists are working in partnership to craft Internet of Things (IoT) enabled systems that tap into buildings’ existing sensors.


Impact

Siemens is now a leading Smart Office solutions provider, and is rated the #1 IoT Platform for Smart Buildings by Verdantix.

Acquiring Comfy and partnering with software companies Salesforce and SAP has resulted in a 500% growth in the user base. Employees are empowered with control of a growing intuitive workplace experience.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.