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The Tote - Pool Betting Explained

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What comes to mind when you think of Sir Winston Churchill?

WWII and a steadfast refusal to give in, most likely. But alongside his roles in British government, he was involved in setting up the Tote – a British pool betting operator that aimed to provide a safe, state-controlled alternative to illegal bookmakers (think Peaky Blinders).

And thanks to Sir Winston Churchill, the Tote ensures a percentage of gambling revenue always gets re-invested into the sport.

At the tail end of 2019, the Tote set us the challenge of creating a video to explain how pool betting works, what makes it unique to both betting regulars and newcomers.

Designed by Matt Oxborrow
Animated by Bill Elliott and Matt Partridge
Sound Design by Iain Grant

Genres: Animation

Categories: Media and Entertainment, Online

Kong Studio, 1 year ago