IMAX - Rise of Skywalker

London, UK

Kong Studio has delivered its third collaboration with IMAX, creating a digital animation spot to support the IMAX release of Stars Wars: The Rise of Skywalker.

Bill Elliott, Kong Co-Founder says – “A key factor in our collaborations with IMAX is our great relationship. We were asked to pitch an idea, as opposed to our take on an existing concept. This opened doors for us both creatively and narratively.  We love opportunities to be involved from script to screen.”

The purpose of the spot was to make the most of the fear of missing out (#FOMO) that people get when long awaited tickets are released. The piece also needed to be suitably epic to match the Stars Wars: The Rise of Skywalker film itself. Being the final chapter of a blockbuster saga that spans generations – this is seen as a cultural phenomenon of 2019 and the culmination of Star Wars films 42 years in the making.

About Kong Studio


Founded by Bill Elliott and Tom Baker, Kong is a team of talented directors, animators, illustrators and scriptwriters. We are artists and storytellers.

Kong are the culmination of over 60 years combined knowledge and craft in the animation industry. We’re a studio that’s respected for our drawing ability and versatility. We work in a variety of styles, mediums and techniques to deliver our clients beautifully crafted animation and illustration across entertainment, branded content, online video, explainers, motion pictures and print. 

We draw on stories. Your stories, our stories and other people’s stories.

We're a safe pair of hairy hands

We’re clear and we’re thorough. A bundle of wonderfully fun creative, cradled by reassuringly well-considered process.

We walk with a simian stroll

We may not leap between skyscrapers, but we’re certainly agile. Our experience has taught us to be direct and efficient, so we don’t mess about.

We're passionate, candid primates 

We’re confident, but (unlike our namesake) we don’t chest-beat. No need for pretence; we are who we are.


Draw Stories - There’s drawing and colouring-in, and there’s what we do. We draw on the stories of our clients; people, companies, brands, bands — you name it. We immerse ourselves in the details, so we can bring their stories to life.

Treat People Well - Always. Every time, every place and under any circumstances. At Kong, people matter. From clients, to our beloved team. We want everyone to enjoy working with us. Simple as that.

Above & Beyond Clarity at every stage and creativity in every frame. Thanks to our communications style, the only surprises are of the happy variety. Our detailed production process makes for healthy client relationships. 

Make it Matter - We want our work to matter to audiences, because it matters to us. If it doesn’t matter, then we’d rather not make it at all.


People Matter - As animators, it’s our job to breathe life into our lines — making relatable and memorable characters and stories.

As relationship-builders, we draw on our own people skills to ensure we deliver a truly collaborative experience inside and outside our studio.

As employers, our team’s happiness is paramount. We give credit where credit’s due.