Rituals: Slow Down
Insight
As our days continue to become busier, even the smallest moments of calm can help us achieve balance.
With work, family and other obligations keeping us preoccupied, it isn’t easy to find time for personal wellbeing. Which inspired a thought, why can’t balance naturally become part of our everyday rituals?
Idea
A digital retail experience where wellbeing is part of the journey.
Bringing Ritual’s in-store ceremonies online, every detail of the experience is crafted to help users slow down and unwind. Simple transitions ease the mind, thoughtfully curated yoga and meditation content relax the soul, and gifting is personalised effortlessly. Products unfold into stories of traditions from different Asian cultures and moments of calm are offered throughout, reflecting the retail experience.
Impact
The fastest-growing beauty brand in Europe is growing even faster.
After the launch of the new platform, Rituals saw a 33% increase in user engagement leading to a 34% growth in online revenue. Content and commerce co-exist for an inspiring experience that converts highly.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.