Expedia. Expect More.
How do you show you have the scale of big legacy players and the agility of trendy start-ups?
Battling for market share on two fronts is exhausting, especially in B2B. So we switched the dilemma on its head, a weakness into a strength.
Businesses should Expect More than just the techie razzmatazz of start-ups and the we’ve-always-done-it-this-way clunk of the bigger, older players.
And Paul even got an email from one of Expedia’s thoroughly pissed off competitors. Hilarious!
Fame: 63k YouTube views in the 1st week.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.
Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.
The fact is, 89% of the work out there is ignored.
Guff. Vanilla. Wallpaper. Bland. Meaningless.
Treating the public with contempt.
If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.
You have to want to get noticed.
Strike a match, light the catalyst, watch it burn brighter than ever. Fame.
* That's Mellor&Smith, not the royal 'we'.