Mango. Don't Judge.
How do you convince someone who isn’t really ‘into cycling’ to buy a bike?
We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up due to demand. But now Mango now have a cult following.
Fame: 152% increase in website traffic.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.
Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.
The fact is, 89% of the work out there is ignored.
Guff. Vanilla. Wallpaper. Bland. Meaningless.
Treating the public with contempt.
If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.
You have to want to get noticed.
Strike a match, light the catalyst, watch it burn brighter than ever. Fame.
* That's Mellor&Smith, not the royal 'we'.