Thu, 16 Jul 2020 15:28:19 GMT
How do you get women to buy Yoni tampons instead of the market leading synthetic brands?
Young women will happily reduce their booze and gluten, saying “my body is a temple”. We made sure they thought just as hard about what they put in their vagina. A social campaign reaching 2m people on the smallest of budgets.
Fame: 140k YouTube views in just the 1st week alone.
Advertiser: Yoni Tampons
Creative Agency: Mellor&Smith
Design Director: Max Cannon
Copywriter: Kate O'Connor
Creative Director: James Smith
Master of Decibels: Paul Mellor
Media Agency: JKO Collective
Production Company: Minds Eye
Director: Max Cannon
DOP: Andrew Mickleburgh
Genres: Fashion & Beauty, Drama, Storytelling, Comedy
Categories: Health care, Beauty & HealthMellor&Smith, 2 years ago