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Yoni Tampons - What you put in your vagina is important.

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How do you get women to buy Yoni tampons instead of the market leading synthetic brands? 

Young women will happily reduce their booze and gluten, saying “my body is a temple”. We made sure they thought just as hard about what they put in their vagina. A social campaign reaching 2m people on the smallest of budgets.

Fame: 140k YouTube views in just the 1st week alone.

Client

Advertiser: Yoni Tampons

Creative Agency

Creative Agency: Mellor&Smith

Design Director: Max Cannon

Copywriter: Kate O'Connor

Creative Director: James Smith

Master of Decibels: Paul Mellor

Media Agency

Media Agency: JKO Collective

Production Company

Production Company: Minds Eye

Director: Max Cannon

DOP: Andrew Mickleburgh

Genres: Fashion & Beauty, Drama, Storytelling, Comedy

Categories: Health care, Beauty & Health

Mellor&Smith, 2 years ago