Bionic - Battling the headwinds of business. (TVC)
How do you make a business owner think about their energy, broadband and insurance?
Energy, insurance and broadband isn’t the first thing on a business owners ‘to-do’ list. To make them sit up in the middle of Coronation Street you’ve got to show them you understand their pain.
It often feels like they’re battling headwinds everyday, so we made it simple, honest and in-your-face.
Fame: Bionic on the telly for the first time and the phones haven’t stopped ringing.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.
Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.
The fact is, 89% of the work out there is ignored.
Guff. Vanilla. Wallpaper. Bland. Meaningless.
Treating the public with contempt.
If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.
You have to want to get noticed.
Strike a match, light the catalyst, watch it burn brighter than ever. Fame.
* That's Mellor&Smith, not the royal 'we'.