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McDonald's Happy Meal Senior

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McDonald's in Sweden launches a new Happy Meal - for senior citizens. During the current pandemic, the elderly population is extra vulnerable. They're encouraged to stay isolated and, on the advice of the authorities, prevented from meeting their grandchildren. To bring some joy to the lives of senior citizens, McDonald's let the children surprise their grandparents with a Happy Meal Senior - a home-delivered Happy Meal with a personalized greeting from the grandchild.

YouTube link about the initiative: https://www.youtube.com/watch?v=_6A6CSOTEQ8  

Categories: Food, Restaurant

NORD DDB, 6 months ago