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Disney promotes Coco with a gamified music experience

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This campaign was designed to showcase and generate excitement amongst the Indonesian audience for Disney’s movie ‘COCO’. With unique interactive elements featuring music from COCO, Gameloft elevated the movie’s marketing efforts driving audience engagement.

The interactive ad format focused on the movie’s catchy soundtrack. This unique interactive video empowered players to become musicians in COCO’s universe by matching/following the music’s rhythm in a gamified ad unit.
Gameloft for brands, 1 year ago