U.S. Soccer: The future of soccer
Insight
With the U.S. set to host the 2026 World Cup, interest in soccer has never been higher.
The U.S. Soccer Federation needed a way to cultivate the passion of growing supporters, attract fans on match day and convert memberships year-round.
Idea
Unrivalled match day access, tailored to you.
The U.S. Soccer app hosts all of the action, featuring real-time stats, live commentary, visualisations, geo-located content, replays and membership services. Across multiple platforms, predictive analytics serve the content that fans care about.
Impact
The game is amplified ahead of the 2019 FIFA Women’s World Cup.
The digital transformation is an evolution in the way people are reached, served and connected. Fans are part of the action with historic moments in the teams’ journeys followed and shared.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.