In 2019, to further their commitment to the Irish Sea, Stena Line announced the introduction of three new ships to be launched over the course of the next two years.
Operationally this is a huge step change for the business and it needed a campaign that reflected that change. Something that brought the brand values of customer care, Swedish heritage and sustainability to life.
Working with the Stena Line team and their consumers it became clear that the connotations of a Swedish brand in the minds of consumers is a powerful motivator.
Encapsulating this for Stena Line is the term “Lagom”.
It is a common Swedish phrase that represents balance (the literal translation is “just the right amount”) and is core to the ethos of Scandinavian lifestyle and more importantly, their secret to genuine contentment.
Leveraging this essence we developed a fresh, straight talking campaign that worked to drive anticipation, excitement and ultimately demand of bookings on the new generation of vessels
As shareholders in one of the largest networks of independent agencies in the world, we have full access to the skills and resources of a global community of 70 agency partners in 40 countries. We are able to draw on this expertise across borders and continents.
As a result, Ardmore Worldwide Partners today is an Agency with truly global capabilities. We are able to advise our Clients in relation to local cultural knowledge and specific market sensitivities, as well as local media channels, sales channels and suppliers. We further have direct access to behavioural research conducted by our network partners across a range of sectors including tourism, transport, pharma, agri-food and finance.
As a consequence of this, in the past 24 months Ardmore Worldwide Partners has delivered high-impact marketing campaigns and solutions in 14 countries, including the staging of experiential campaigns in cities from Prague to Singapore, Geneva to London, achieving spectacular results.
Over 50% of the work we do today is conducted outside of the UK and Ireland, and we are proud to deliver on our promise of spectacular results on a global scale. For those few territories not serviced by Worldwide Partners, we have developed the Ardmore Global Hub which offers an expanding range of world-class, globally-experienced freelance talent, from Strategic Planning to Creative and Web Development.
Our Hub model means that we can offer a tailored mix of people, skills and services required to solve Clients’ challenges and needs in specific international markets. Centrally managed from our UK and Ireland base, the Ardmore Global Hub is continually developing, with our Clients enjoying the beneﬁts of our expanding capabilities in the delivery of national and international integrated marketing communications.