Thu, 04 Jun 2020 10:47:45 GMT
2017 marked the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, but some of their most iconic songs had originally been released without official music videos.
In partnership with YouTube and Pulse Films, Elton John reached an online audience of young creative talent and invited them to enter their ideas via a campaign microsite.
A panel of YouTube creators and celebrated industry judges chose the winners, who would see their ideas realised with support from Pulse Films and a full production budget.
The Today Show in the US even created their own music video to raise awareness.
More than half of the entries were from 18 to 34-year-olds, while the music and campaign videos have attracted over 14 millions views and counting.
AKQA UK, 3 years ago