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BBC Worldwide: Story of Life

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Insight

For over six decades Sir David Attenborough and the BBC have epitomised the discovery and understanding of our natural world, pushing unprecedented levels of innovation to tell untold stories about our planet.

While the stories are timeless, how we consume content has changed, giving us new ways to discover and experience life on earth.


Idea

Assemble the largest collection of Sir David Attenborough’s most informative and breathtaking moments and give viewers the control to define their own discovery of the natural world.

Sir David Attenborough’s Story of Life app features over 1,000 landmark clips spanning over 60 years, to inspire a love and awe for the natural world in every generation.

Create personal collections, share them with the world and discover an endless number of journeys through nature shaped by your interactions with the app.


Insight

From fans of the natural world through to the world’s press, Story of Life launched to huge acclaim.

Averaging 5 star ratings across both the App Store and Play store, it’s brought the world of nature to new generations, in a way they can understand and interact with.


AKQA UK, 1 year ago