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Nike: Rise 2.0

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Insight

With China home to millions of passionate ballers, ignite the embers of expectation.

Fuelled by the youth’s endeavor and commitment, unlock the self-belief, hopes and dreams of an entire nation.


Idea

Celebrate the incredible journey of China’s most devoted youth as the greatest athletes in the world push 30 individuals to the limit.

Whilst sharing their stories through exhilarating weekly shows proves to the next generation of players that the ability to Rise is in all of us.

Building on the accomplishments of House of Mamba, develop an unparalleled, fully connected training ecosystem comprising a simple and intuitive coaching app, an exemplary tracking system, and a fully reactive digital court. Coaches are able to measure, assess and elevate the performance of any basketball player, changing forever the way the game is experienced and taught.


Impact

Rise 2.0 delivered a vision that transcended sport.

Millions watched the invigorating weekly shows and a whole nation was inspired to believe that anything is possible.

Whilst the training ecosystem and boundless potential of technology re-evaluated the way the game is coached, redefining the future of basketball.

AKQA UK, 1 year ago