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Nike: Rise

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Insight

China has an unrivalled passion for basketball. Nike set out to create opportunity and break down barriers to inspire the next wave of players to rise to new heights.


Idea

Inspire the next wave of basketball players to raise their game, by putting them through their paces at the Nike Rise House of Mamba, the world’s first interactive LED basketball court, spurred on by millions watching the Rise series.

Thirty players were drafted from a region-wide search to be coached by LeBron James and Kobe Bryant. Nike Rise House of Mamba challenged and trained the final team using motion-tracking drills and reactive visualisation to create a pinnacle experience, teach the fundamentals of basketball and push the boundaries of sports training.


Impact

An emotional finale saw three players chosen to represent China at the World Streetball Championships. Rise captured the imagination of a nation and beyond, inspiring kids across the world to play the game.

AKQA UK, 1 year ago