Google: Performing Arts
Insight
The world of performing arts can appear closed and remote – accessible only to an elite few – as accessibility of viewing performances has changed very little over the centuries.
Google wanted to give people the chance to experience the passion and drama of the stage as never before.
Idea
A totally immersive 360° experience – allowing anyone to step on stage with the world’s greatest actors, singers and dancers, and giving them full control of their view.
Partnering with more than 60 venues, Google Performing Arts takes the audience by the hand on an exhilarating journey from centre stage to backstage.
Impact
World-renowned venues can now reach a new global audience and give them access to the finest performances, wherever they are.
Google Performing Arts drew more than 500,000 unique visitors on launch day, and has garnered 2.4 million page views and generated 122 million impressions since.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
