Insight
Each and every Art Series hotel is inspired by and named after a renowned Australian artist.
Infusing art throughout the hotel experience, a stay at an Art Series hotel is a celebration of self-expression.
Idea
‘No Robe’ is an interactive hotel experience during which guests sleep over and literally become the art.
Check in and have a customised iPad sent to your hotel room so that you can go ‘no robe’ and take a self-portrait in private. Once captured, the image is securely sent to an official Art Series artist to reimagine your photo as a life drawing. All participating guests receive their one-of-a-kind artwork after they check out.
Impact
No Robe went around the world, reaching a global audience of over 44 million people in more than 150 countries.
The idea was celebrated by the media and delivered $250 million in earned coverage. Channel Nine News credited the idea with “opening up a whole new clientele of people that are interested in the arts”.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.