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Nike: Nike London

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Insight

London is one of the most important cities in the world for sport and culture.

To connect with and serve London’s community – from sneakerheads to fitness enthusiasts – Nike needed a local presence on the world’s most engaged social media platform: Instagram.


Idea

Cutting-edge. Authentic. London first. The Nike London Instagram channel represents the people and places at the heart of the city.

From running clubs in Battersea to skate competitions in BaySixty6, Nike London brings to life the best of Nike and the best of London through the lens of Instagram.


Impact

Nike London is the largest and fastest-growing local Nike Instagram channel in the world.

Starting from zero, Nike London has amassed nearly half a million organic followers, and inspired countless more across the city to move.

AKQA UK, 1 year ago