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Nike: Nike London

04/06/2020
Advertising Agency
London, UK
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Insight

London is one of the most important cities in the world for sport and culture.

To connect with and serve London’s community – from sneakerheads to fitness enthusiasts – Nike needed a local presence on the world’s most engaged social media platform: Instagram.


Idea

Cutting-edge. Authentic. London first. The Nike London Instagram channel represents the people and places at the heart of the city.

From running clubs in Battersea to skate competitions in BaySixty6, Nike London brings to life the best of Nike and the best of London through the lens of Instagram.


Impact

Nike London is the largest and fastest-growing local Nike Instagram channel in the world.

Starting from zero, Nike London has amassed nearly half a million organic followers, and inspired countless more across the city to move.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.

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