To launch their new fleet, Eurostar invites you to take your seat on board as it speeds from London to Paris.
@LavieOnBoard is an illustrated and artistic interpretation of the journey – an Instagram narrative spanning 12 coaches and almost 200 still and moving images.
Each image describes an approaching destination, uncovers a hidden benefit or tells its own unique story.
With 9.7 million impressions generated via Instagram, the campaign continues to generate a positive impact.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.