Amazon: Jamie Oliver Alexa Skill
Insight
Good food is losing out. Indecision, coupled with lack of time and skill, is leading people to make unhealthy choices when it comes to food.
Tapping into Jamie Oliver’s extensive knowledge, there is an opportunity to empower people to make great meal choices that fit around their hectic lifestyles.
Idea
Powered by AI. The Jamie Oliver Skill offers the first voice-activated recipe service for the Amazon Echo. Using Alexa, Amazon’s voice-activated personal assistant, the utility provides hands-free inspiration to over 160 recipes.
Engaging with the Jamie Oliver Skill is easy, quick and concise. Prioritising usefulness, the Skill offers clear user flows and front-loaded recipe information, removing the need for a lengthy conversation.
Impact
Best in class. The Jamie Oliver Skill was a successful launch partner for Amazon Echo in the UK, and an essential first step towards making decisions around food more intuitive and adaptable to everyone.
Alexa is an exciting evolution in our approach to food discovery, and a useful application of AI to solve an everyday problem.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
