Wed, 03 Jun 2020 15:39:15 GMT
We saw an opportunity for Nissan designers to collaborate with the public on a grand scale – re-engaging drivers with the brand while giving Nissan first-hand insights into the dreams and desires of a new generation of drivers.
Using the Rift to navigate and their eyes to interact, individuals made decisions to progress through the experience. Nissan translated these choices into design and engineering concepts in real time – thus creating a unique IDx design for each individual user.
With multiple IDx stations on the stand, more time was spent creating with Nissan than with any other activity at the Motor Show. Nissan is now turning the most popular IDx designs into real concept cars to be shared with their online community – transforming the collaboration model into a real business solution.AKQA UK, 3 years ago