Wed, 03 Jun 2020 15:28:13 GMT
But the young players from the streets of Moscow keep playing through the bitter cold, no matter what Mother Nature throws at them. Minus 10, 15 or 20 – for them, football never stops.
Nike held a 3-week snow tournament across Moscow, looking for the very best winter players. Within 48 hours, 1,400 had registered to compete in over 583 games – and 28 winners were crowned the Ice Kings.
It’s no longer just a time for pro players to escape to the sun, but for street footballers to rule.
Via the Nike Football App, the conquering Ice Kings were sent a digital key to scan and unlock Spartak Moscow's stadium as the national press looked on.
AKQA UK, 1 year ago