How could they breathe life into the partnership and make a statement that would kindle new relationships?
Take Gigi’s collection around the globe on the #TogetherTour, touching down in destinations such as Berlin, Dubai, Milan and Shanghai.
Bring the designs to life with local influencers who capture their city’s unique style and tell their stories through a series of city style guides.
The brand gained 725k new members on social over a two-month period, 90% of whom were in the target audience. High double-digit growth was seen in retail and e-commerce performance versus the same period last year. Tommy Hilfiger, once the official outfitter of 90s hip-hop, is relevant all over again.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.