Google: Curio-cité
Insight
The internet is a powerful fuel for curiosity on which the younger generation thrives.
However, the relentless search for “What's next?” can prevent them from turning inspiration into action. When anything is possible, where do you start?
Idea
Google France partnered with AKQA to launch Curio-cité – a content platform that invites people to experiment with the world around them using Google tools.
A series of films, immersive 360° VR masterclasses, toolkits of curated Google products, and live events allow people to experiment with a newfound passion.
Impact
The first episode puts users into the footsteps of urban explorer and photographer David De Rueda, to unlock the unseen parts of Paris.
The Curio-cité events were fully booked in less than five minutes. More than 2 million people watched the story on YouTube and Facebook, and through a dedicated Curio-cité page on Google Arts & Culture where the full experience comes together.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
