Google: Curio-cité

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Insight

The internet is a powerful fuel for curiosity on which the younger generation thrives.

However, the relentless search for “What's next?” can prevent them from turning inspiration into action. When anything is possible, where do you start?

Idea

Google France partnered with AKQA to launch Curio-cité – a content platform that invites people to experiment with the world around them using Google tools.

A series of films, immersive 360° VR masterclasses, toolkits of curated Google products, and live events allow people to experiment with a newfound passion.

Impact

The first episode puts users into the footsteps of urban explorer and photographer David De Rueda, to unlock the unseen parts of Paris.

The Curio-cité events were fully booked in less than five minutes. More than 2 million people watched the story on YouTube and Facebook, and through a dedicated Curio-cité page on Google Arts & Culture where the full experience comes together.