Coutts Bank: Coutts.com
Insight
Through world-renowned wealth management expertise, Coutts has earned an unrivalled reputation for building client relationships that last.
With a deep appreciation of the uniqueness of each situation, Coutts understands both the subtlety and complexity of the lives its clients lead.
Therefore, modernity, simplicity and superior usability are essential characteristics of the digital services from the bank that serves royalty and has prospered for more than three centuries.
Idea
Supersede all client expectations through the crafting of a beautifully simple and intuitive digital service, aligning it with the astounding service and cutting-edge expertise Coutts is renowned for.
Impact
Superb customer satisfaction reaffirms Coutts as first in its class, providing industry leadership in the age of personalised banking.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
