Wed, 03 Jun 2020 14:24:54 GMT
Chelsea FC and Nike – the two biggest sport brands in London combine to launch Chelsea’s 17/18 Nike Vapor kit. A cosmopolitan fusion of talent on the pitch – and the world watching off it.
‘We Are The Pride’ is the slogan of the Chelsea FC 2017/18 kit launch. Led by the world-renowned Gorillaz front man ‘2D’ – Chelsea fan Damon Albarn’s alter ego – who revealed the shirt for the first time through motion capture, animation and via social channels, alongside team talisman David Luiz.
Nike’s biggest kit launch ever. The Gorilaz x David Luiz Instagram Story engaged 76 million alone, and Chelsea kit sales smashed all previous records.
‘We Are The Pride’ dominated 88% of media share on launch weekend, as a story told through London became a global talking point by harnessing the ambitions of Chelsea FC and Nike.AKQA UK, 1 year ago